Games Copy Editors Play: Find the Antecedant

From the back of a package of raisins:

For generations, Sun-Maid has been America’s favorite raisin. That’s because we are committed to bringing you the best that nature has to offer. They’re 100% natural.

What plural noun does they refer back to, exactly?

Fortunately, in the very next line there are not one but two clues:

Just grapes and sunshine is all we put in them.

One clue is the ingredient list; the other is the choice of verb, which nobody involved in the writing, editing, or approval of this copy had a problem with.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s